Maddie Richter

About

PR and Influencer Marketing professional in the fashion, beauty, and lifestyle space. Best known for pushing creative boundaries and implementing bold strategies to exceed client expectations. Highly skilled in curating brand personalities through social media and monumental experiences that leave you wanting more.

Experience

• SHADOW - Influencer Manager

  Maddie helped secure top talent for brand partnerships/gifting/events including Bentley Motors, Moroccanoil, Aerie, E.L.F. cosmetics, Express, Keys Soulcare, Sun Bum and more! Events include New York Fashion Week, MET Gala, Daily Front Row Fashion Awards, Super Bowl + more. Highly skilled in communication, brand awareness, brand development, event management, brand marketing, and influencer marketing.

  
  

• Pildora - Marketing & Influencer Marketing

  Maddie scheduled and planned weekly posts for Twitter, Instagram, and Facebook (20+ posts a week). She produced engaging copy for all social media platforms, researched and created relationships with sustainable fashion designers and influencers, and created original content/memes in an aesthetically pleasing manner. Maddie assisted with photoshoot and editorial production, interacted and responded to the audience on all social platforms (over 13,000 users), and assisted with ambassador and influencer program.

• Victoria's Secret - Brand Communications (Public Relations) and Events Intern

  As an intern, Maddie participated in weekly meetings with international and domestic partners to oversee the global public relations strategy for the brand and to collaborate with cross-functional partners. She created weekly updates on relevant pop culture, media, fashion, and tech-related news and presented them to executives. Maddie managed brand mentions for domestic print media, tracked and managed VS Domestic and International Influencer program, hand-selected influencers for product giftings and event guest list, and tracked all posts and manage product orders to ensure influencers are posting the most current collections. Maddie supported and participated in PR events across beauty, bras, fashion show, and sport - Events including new fragrance and product launch events and supermodel appearances. Her responsibilities included coordinating delivery and logistics, brainstorming and executing decor, menus, photo opportunities, media gifting, and activities.

• Love Your Melon - Campus Team Member

  Maddie planned, promoted, and executed 50 events and activations on and off-campus, assisted in the social media calendar for each semester, supported the media team on all social platforms, worked with on-campus influencers for social postings, and communicated with headquarters about national events and launches for the brand.

• Victoria's Secret Pink - Campus Representative

  As a certified campus representative, Maddie organized large PINK sponsored events on campus such as GRL PWR panel, viewing parties, in-store experiences, and philanthropic events for over 22,000 students. She managed social media platforms, growing social media following by 47%, increased social media user engagement by 40% due to successful content marketing, lead Campus Team of 10 members, collaborated with local PINK store to generate and drive traffic for in-store events, successfully exceeding initial sales goals, and created content and copy for social accounts leading to over 20,000 social media impressions.

• Love Your Melon - Campus Team Member

  As a Campus Team Member at Love Your Melon, Maddie planned, promoted, and executed 50 events and activations on and off-campus. She assisted in the social media calendar for each semester, supported the media team on all social platforms, worked with on-campus influencers for social postings, and communicated with headquarters about national event and launches for the brand.

• Victoria's Secret PINK Campus Representative

  As a Campus Representative for Victoria's Secret PINK at the University of Missouri, Maddie organized large PINK-sponsored events on campus, such as GRL PWR panel, viewing parties, in-store experiences, and philanthropic events for over 22,000 students. She managed social media platforms, growing social media following by 47%, and increased social media user engagement by 40% due to successful content marketing. Maddie led the Campus Team of 10 members and collaborated with the local PINK store to generate and drive traffic for in-store events, successfully exceeding initial sales goals. She also created content and copy for social accounts leading to over 20,000 social media impressions.

• University Tees - Media Influencer

  As a Media Influencer at University Tees, Maddie curated posts across all social platforms to promote the brand, collaborated with headquarters about upcoming style trends to promote, and created large group sales for organizations on campus.

• Modell's Sporting Goods - Marketing and Media Intern

  As a Marketing and Media Intern at Modell's Sporting Goods, Maddie organized photoshoots with top brands including Nike, Adidas, and Under Armour, prepared weekly trend reports using social media analytics, provided competitive analysis for brand and competitors, curated graphics for social channels including website and email list, monitored Twitter, Instagram, and Facebook accounts daily, and provided a weekly recap of engagement analytics. She created content for social media accounts and Modells.com by photographing merchandise for marketing purposes, assisted in weekly social calendar scheduling and

• Zeta Tau Alpha Fraternity - Director of Sisterhood Events

  As the Director of Sisterhood Events for Zeta Tau Alpha Fraternity, Maddie planned and executed events for 90 girls in the sorority, created graphics to promote events on sorority social platforms, managed the event planning budget, and was the leader of a 5-person committee.

Education

Maddie Richter earned her Bachelor's degree in Organizational Communication from the University of Missouri-Columbia in 2020. In addition, she studied International and Intercultural Communication at the Università degli Studi di Siena in 2019, expanding her knowledge of communication strategies across cultures. Her academic background and hands-on experience in PR and influencer marketing have equipped her with the skills needed to develop innovative and effective communication campaigns.

Contact Maddie Richter

If you're interested in hiring Maddie for PR or influencer marketing services, you can contact her through her Instagram account @maddierichter16.